Digital Commerce
Web and mobile storefronts with checkout, pre-orders, gift cards and retail media built in.
- Product pages with nutritional facts
- Configurable minimum basket by store
- In-app ad formats and campaign tracking
Family Investment Company · Technology
The systems that run retail, built under one roof.
We design, build, integrate and support the technology behind the group's businesses: commerce, fulfilment, warehousing, loyalty, point of sale and data. One customer record, one product catalogue and one event stream across all of it.
The platform
The app is what customers see. The systems underneath make it work.
Channels on top of disconnected systems are a brochure. We build every layer so they were never separate in the first place.
Customer channels
WebsiteiOS & Android appWhatsApp orderingIn-store till
Core systems
CommercePoint of SaleLoyaltyWMSAutomated fulfilmentStock & replenishment
Data
Event streamDashboardsDemand forecasting
Integration
PaymentsZATCA e-invoicingDelivery partnersERP & finance
Everything is bilingual Arabic and English with full right-to-left support, and built to keep trading when the link to head office drops.
Solutions
Six products, one platform
Each solution has a dedicated team that owns it from design to production support.
Automated Fulfilment
Robotic micro-fulfilment centres connected directly to online orders, so baskets are picked in minutes.
- Order routing to the nearest MFC
- Port picking with live stock sync
- Aggregator and marketplace inventory feeds
Warehouse Management
A WMS and picker app that move stock between warehouse, store and van with every scan recorded.
- Goods-in checked against the purchase order
- Automated store-to-store transfers
- Carrier and last-mile partner integration
Loyalty & Rewards
One customer, one balance, every service. Points run on a proper ledger, so the liability is a finance-grade number.
- Tiers, milestones and earn rates set by marketing
- Partner-brand vouchers on the same balance
- Bank and card co-brand programmes
Point of Sale
A till that sells everything on one basket, one payment and one tax invoice, online or offline.
- mada, Apple Pay, STC Pay and app wallet
- ZATCA e-invoicing at the till
- Shift and day-end cash-up by tender
Data & Analytics
Every basket, visit and empty shelf becomes evidence for the next decision, from the store floor to the board.
- Live dashboards by store and category
- Demand forecasting and replenishment
- Sign-up, order and revenue attribution
Integrations
Connected to the Saudi retail ecosystem
Paymentsmada, Apple Pay, STC Pay, card gateways
ComplianceZATCA Phase 2 e-invoicing
Last mileCarriers, delivery partners, aggregators
MessagingWhatsApp Business, SMS and OTP
GrowthMobile attribution and in-app events
FinanceERP, general ledger, settlement reports
IdentityLogin, OTP and single customer profile
CloudMicrosoft 365, Azure and managed backup
How we deliver
A four-week sprint, reviewed at board level
Work ships on a fixed cadence. Every sprint closes with a review of what went live, the hours delivered and what carries into the next one.
Weeks 1 – 3
Build
Front-end, back-end and app squads develop the planned items against agreed acceptance criteria.
Week 4
QA & deploy
Regression testing, release to production and the sprint review.
One owner per product
A lead for each solution who answers for its roadmap, quality and uptime.
Measured in production
We report features live and hours delivered, not tickets opened.
Built in-house
The group owns the code, the data and the customer relationship.
Our teams
Dedicated squads for every product
CommerceWeb, app, checkout and retail media
FulfilmentRobotic MFC, order routing and stock sync
WMSWarehouse, picker app and transfers
LoyaltyLedger, tiers, partners and campaigns
DataPipelines, dashboards and forecasting
Work with us
Bring us the business problem. We'll bring the platform.
Whether it is a new store format, a loyalty programme or a fulfilment centre, our technology team can scope it, build it and run it.
- 01DiscoveryWe map the operation, the systems in place and the outcome you need.
- 02Scope of workA fixed scope, timeline and team, signed off before build starts.
- 03Build & launchDelivered in four-week sprints with a live release every cycle.
- 04Run & improveProduction support, monitoring and a roadmap that follows the data.